Growth & Content Distribution Manager

About the role

The Growth & Content Distribution Manager maximizes the reach, engagement and business impact of EuroLeague Basketball's content across all digital platforms. Working at the intersection of Content, Marketing, Data, Clubs and Digital Products, the role develops audience growth strategies, optimizes content distribution and finds new consumption opportunities. Success is measured by audience growth, content performance, fan engagement and contributions to ELTV, app adoption, sponsorship value and digital revenue.

Key responsibilities

• Lead audience growth on YouTube, TikTok, Instagram, Facebook, WhatsApp, X, podcasts, the ELTV app and emerging platforms
• Build integrated distribution plans for key competitions, campaigns and tentpole moments (start of season, playoffs, Final Four, "I was there" campaign)
• Partner with content, marketing, clubs, broadcasters and creators to maximize organic reach and engagement
• Analyze content performance and turn insights into recommendations for editorial and creative teams
• Run experiments on platform features, publishing strategies, AI-driven recommendations and content optimization
• Identify expansion opportunities through creators, athlete channels, club networks, paid amplification and partnerships
• Develop dashboards and reporting frameworks to track KPIs
• Stay ahead of digital media trends, platform algorithms and fan behavior

Required profile

• 4-6 years of experience in digital content growth, audience development, social media strategy or content distribution in sports, media, entertainment or digital publishing
• Fluent English; other European languages a plus; EU nationality or valid work/residence permit for Spain
• Residency in Barcelona and flexibility to travel in the EU (10-15%)
• Genuine interest in sports; prior sport-related experience preferred

Required skills

• Strong knowledge of YouTube, Instagram, TikTok, X, Facebook and emerging platforms
• Experience interpreting analytics to drive audience growth and content optimization
• Knowledge of digital audience acquisition, SEO, content discoverability and platform best practices
• Preferred: Google Analytics, YouTube Analytics, Meta Insights, TikTok Analytics and Looker Studio
• Project management, cross-functional collaboration, communication and presentation skills