Associate Brand Manager Parkinson

About the role

AbbVie is looking for an Associate Brand Manager Parkinson in Madrid. The role enriches the patient experience by working closely with In-Field Teams to drive close-loop marketing engagement and customization, acting as the brand team's channel expert to guide campaign development and insight gathering, and creating interactive, customized materials. It places the patient at the center of all efforts and operates within AbbVie's business code of conduct, policies and applicable laws.

Key responsibilities

• Lead digital listening and new channel research to strengthen brand insights, and synthesize cross-stakeholder insights into a marketing view of brand issues, competitive positioning and market dynamics.
• Liaise with Commercial Excellence to coordinate and run market research and insights collection that informs brand planning and the patient journey.
• Optimize the channel mix for marketing and cross-functional campaigns, advising others on the best use of channels so the brand story is consistently used.
• Lead the tactical design and implementation of marketing initiatives, including innovative tactics, multi-channel opportunities and interactive, customized content for close-loop marketing.
• Work actively with the In-Field Team and manage the close-loop marketing process to support its tactical execution.
• Develop and propose patient-centric marketing inputs to the brand plan, keeping up to date on customer perspectives through regular engagement with healthcare providers and stakeholders.

Required profile

• Bachelor's degree or equivalent; a Master's degree and/or specific marketing qualifications are preferred.
• Marketing or sales experience, ideally with a diverse background across healthcare.
• Understanding of the market, customer and stakeholder needs, the therapy area, the healthcare environment and its evolving landscape.
• Ability to apply strong patient empathy when developing tailored messages and materials.
• Ability to manage projects and team members to deliver marketing-led initiatives successfully.
• Verbal and written English proficiency (required for non-English speaking countries).

Required skills

• Digital knowledge and experience.
• Knowledge of the pharmaceutical industry's business, policies and procedures.