Senior Retail Media Marketing Manager

About the role

zooplus, a pet e-commerce company with over 25 years of experience, is looking for a Senior Retail Media Marketing Manager to join its growing Retail Media team in Madrid. The role acts as the intelligence and performance partner for Retail Media, providing timely, accurate and actionable insights to stakeholders and owning reporting and analytical deliverables. It sits at the intersection of Retail Media, Merchandising, Digital Marketing, Offline Marketing and Co-Marketing.

Key responsibilities

• Own Retail Media reporting and data delivery, including recurring business reporting, performance tracking and ad-hoc analyses.
• Partner with Analytics and Data teams to improve reporting efficiency, automation and scalability.
• Analyse campaign, advertiser, audience, supplier and commercial data to identify opportunities, trends and risks, and turn findings into business recommendations.
• Support performance reviews and business planning, and explore growth opportunities through exploratory analyses.
• Serve as the main point of contact for Retail Media reporting, measurement and analytics, advising on KPI development and performance evaluation.
• Work with Merchandising, Digital Marketing, Offline Marketing and Co-Marketing teams to measure and optimise campaigns and supplier engagement.
• Promote a data-driven culture, share knowledge and continuously improve reporting and measurement capabilities.

Required profile

• 4+ years of experience in Marketing Analytics, Retail Media and E-commerce, with exposure to performance marketing, online and offline campaigns, customer insights and commercial analytics.
• Proven track record of delivering insights that influence business decisions, and experience working with senior stakeholders in a fast-paced, data-driven environment.
• Strong understanding of digital marketing, advertising, e-commerce or Retail Media ecosystems.
• Excellent communication and stakeholder management skills, with the ability to turn complex analyses into clear business narratives.

Required skills

• Advanced SQL.
• Data visualisation tools such as Tableau, Power BI or Looker.
• Understanding of KPI frameworks, reporting methodologies and performance measurement.
• Familiarity with attribution, incrementality, experimentation, forecasting, audience analysis or campaign measurement is a strong advantage.

What we offer

• Hybrid working: 60% in the office, 40% at home, with the option to work 20 days abroad in approved countries.
• Development opportunities, training and support, wellbeing offers, subsidised transport or bike leasing, and a 20% discount on all products.