Brand Manager – Hemato-Immunology

About the role

Sobi develops and delivers innovative therapies for people living with rare diseases. As Brand Manager for Hemato-Immunology, you will help build Sobi's reputation as a credible partner with the haematology and immunology community, covering Spain with territorial responsibility. You will also support business planning and analytics for the BUD HT-IM, including sales and supply forecasting, scenario analysis and business performance interpretation. The role involves travel within Spain, to HQ and to international meetings.

Key responsibilities

• Develop the country business plan, including strategy, tactics and budget, and lead the local brand team while respecting each function's accountabilities.
• Give feedback on local commercialisation needs, market and competitor views to global strategy, and drive compliant unbranded and branded tactics such as internet and social media.
• Lead commercial pre-launch preparation and coordinate cross-functional launch readiness for pipeline or acquired products.
• Develop communications and training materials, working with Medical colleagues to ensure scientific credibility.
• Organise country haematology and immunology engagements and local events, and work with patient organisations and industry partners.
• Measure campaign value and ROI, monitor marketing investment efficiency and quality of analyses.
• Manage projects from Headquarters, collaborate with the BUD, the National Sales Manager and the KAM team, and spend time in the field with key customers.

Required profile

• University degree, ideally in a medical or science-based field.
• At least 5 years of proven pharmaceutical marketing leadership or management experience.
• Pre-launch and launch experience, including project coordination.
• Knowledge of local health systems and their decision-making processes.
• Fluent written and spoken Spanish; English at C1 level, able to present plans to international teams.
• Ability to work independently, in matrix organisations and with multicultural colleagues.

Required skills

• MS Office (Excel, PowerPoint, Word).
• Review and approval systems such as ZINC and Veeva.
• CRM and digital/multichannel tools.
• Use of AI through company-approved tools.