Campaign & Sequencing Manager - Multi-Country Sales Center

About the role

HP is looking for a Campaign & Sequencing Manager for its multi-country sales center in Sant Cugat del Valles. The role drives revenue growth by creating and scaling high-impact sales campaigns and prospecting sequences, turning strategic priorities into repeatable engagement motions that grow the pipeline and improve seller effectiveness. It works cross-functionally with Sales Leadership, Marketing, Enablement and Analytics.

Key responsibilities

• Develop and manage a scalable campaign and sequencing roadmap aligned with business priorities.
• Design, launch and optimize multi-channel prospecting campaigns across several markets.
• Create and maintain seller messaging such as email templates, call guides, LinkedIn outreach, campaign briefs and value propositions.
• Promote sequencing best practices, sales methodologies and campaign execution standards.
• Analyze campaign performance, monitor key metrics and drive continuous improvement.
• Partner with Sales Leadership, Category, Marketing, Enablement and Analytics teams.
• Lead campaign adoption through enablement, communication and stakeholder engagement.
• Act as central coordinator for campaign planning, execution, governance and optimization.

Required profile

• Bachelor's degree in Business, Marketing, Communications, Sales, Economics or a related field; MBA or advanced degree is an advantage.
• 5+ years of experience in Campaign Management, Sales Enablement, Demand Generation, Revenue Operations, Sales Excellence or similar.
• Proven experience creating and scaling outbound campaigns in B2B sales organizations, and supporting regional or global sales organizations across multiple countries.
• Experience building campaign frameworks and seller adoption programs, and working in technology, software, SaaS or complex solution-selling environments.
• Fluent English; proficiency in another Western European language is an advantage.

Required skills

• Campaign strategy, execution and optimization; sales prospecting, sequencing and demand generation.
• Strong messaging, content creation and data analysis skills.
• Project management, change management, sales enablement and stakeholder management.
• CRM and sales engagement platforms (e.g. Dynamics 365), LinkedIn Sales Navigator, Power BI, marketing automation tools and AI-powered content solutions.

What we offer

• International experience in a global organization with colleagues from 60+ nationalities.
• Hybrid work model, flexible working hours and career development opportunities.
• Health and life insurance, meal vouchers or discounted canteen meals, and the HP Flex Program (kindergarten vouchers and transport card).
• Employee product offers, inclusion networks, volunteering, onsite medical services, a sports center and free parking.