Digital PR Growth Manager (European Markets)

About the role

Preply, an ed-tech company with 100,000+ tutors teaching 90+ languages to learners in 180 countries, is hiring a Digital PR Growth Manager for European Markets. You will join the Digital PR & Online Reputation team and own the strategy and operations that make Preply visible and trusted in Spain and France, adapting the global playbook to local realities while working across teams to build authority in Google Search and LLM-driven discovery.

Key responsibilities

• Own end-to-end Digital PR and reputation operations across Spain and France, adapting the global playbook to local market dynamics, competition and audiences, with strategic support from your manager.
• Design and run data-driven DPR campaigns and link magnet initiatives that build domain authority and improve visibility in Google Search and LLM discovery.
• Manage online reputation across key European platforms, monitoring community signals and coordinating responses.
• Lead agency relationships and manage market-level budgets, setting KPIs, holding partners accountable and optimising spend.
• Collaborate with Content, SEO, Brand and Product teams to turn global assets into locally resonant campaigns.
• Track market shifts, algorithm changes and competitor moves, and contribute to playbook development by documenting learnings.

Required profile

• 5+ years in Digital PR, earned media or online reputation with a track record of building brand authority that drives measurable search or visibility results.
• Experience owning or contributing to multi-market strategies, and adapting an established playbook or building one from scratch.
• Proven ability to manage agency relationships and budgets, and to collaborate across SEO, Content, Brand and Product teams.
• Spanish is required; experience in or research of ES and FR markets is a strong advantage.

Required skills

• Solid understanding of how earned coverage, link acquisition and reputation signals affect Google Search rankings and LLM recommendability.
• Ability to define scope, set expectations, track delivery and course-correct.

What we offer

• A competitive financial package with equity, leave allowance and health insurance.
• Monthly allowance for lessons on Preply, a learning and development budget and time off for self-development.
• Relocation package for candidates not based in Barcelona.
• Free mental health support and access to Gympass wellness and gym centres in Spain.