Marketing Activations Intern

About the role

Gameloft, creator of Asphalt, Dungeon Hunter and Modern Combat, is hiring a full-time Marketing Activations Intern in Barcelona. You will support the Principal Activations Manager in bringing IP collaborations and in-game activations to life, helping shape the next roadmap by identifying new IPs, audiences and opportunities. The role sits in the Operational Marketing team and works closely with product, ASO, partnerships, community, influencer marketing, user acquisition and marketing art.

Key responsibilities

• Help design the creative concept of in-game activations and how each IP fits into the game, from characters and cars to dialogue, content and game modes.
• Support the Principal Activations Manager in coordinating activations from concept through implementation.
• Collaborate with the game team to turn concepts into engaging player experiences.
• Make sure marketing plans, including social media and influencer campaigns, match the in-game experience.
• Gather, share and monitor IP guidelines so content meets partner requirements.
• Coordinate the creation and approval of promotional assets such as trailers, web assets, screenshots and store descriptions.
• Track activation deliverables and share progress across teams.
• Research potential IPs and collaboration opportunities and propose new concepts for the roadmap.

Required profile

• Strong understanding of video games and how player expectations differ across console, PC and mobile.
• Fluent written and spoken English, with the ability to write clear, engaging copy.
• Ability to use player insights, market research and data to inform creative and commercial decisions.
• Creative, organized and proactive, comfortable working with people from very different disciplines.

Nice to have

• Knowledge of cars, motorsport or racing culture.
• Previous experience with IPs, licensing, partnerships or branded collaborations.
• Experience on live-service games or in-game events.
• Experience collaborating with external partners or rights holders.

What we offer

• 6-month internship agreement.
• Flexible schedule adapted to student needs.
• Hybrid work from home model.
• Dynamic, demanding and motivating environment in a fast-growing company.
• Free coffee in the office and excellent local working conditions in central Barcelona.