Digital Sales Growth Analyst

About the role

ING is looking for a Digital Sales Growth Analyst in Madrid. The team's responsibility is to achieve the product's digital sales objectives by orchestrating all capabilities involved in digital sales funnel acquisition, using data, customer insights and experimentation to improve conversion.

Key responsibilities

• Analyse customer, campaign and sales performance data to identify growth opportunities and optimisation recommendations.
• Use SQL and multiple data sources to study customer behaviour, conversion drivers and sales performance.
• Keep the digital data model evolving, ensure correct tracking of the process and request new metrics to be tracked.
• Drive the evolution of digital sales reporting and dashboards, including deeper analysis with Adobe Analytics and Customer Journey Analytics.
• Build an end-to-end view of the digital sales funnel and propose improvements across the customer acquisition journey.
• Own the CRO methodology: analysis, hypothesis generation, test plans, setup and monitoring of test results in Adobe Target.
• Define new use cases, initiatives and personalisation opportunities, and benchmark entry points, application processes and leads to sales actions.

Required profile

• Master's or bachelor's degree with at least 2 years of experience.
• Customer-focused, results-oriented mindset and strong analytical, digital and strategic thinking.
• Curiosity to investigate business problems and propose actionable recommendations.
• Ability to work autonomously, solve problems and collaborate with stakeholders; very good English and ability to work internationally.

Required skills

• SQL and data analysis with multiple data sources.
• Digital analytics and experimentation tools: Adobe Analytics, Customer Journey Analytics, Adobe Target.
• Reporting and visualisation tools such as Power BI or similar.
• Advanced Excel and PowerPoint.

What we offer

• Flexible working arrangements, including an international remote work programme.
• Health and life insurance for you and your family, and a pension plan after 1 month.
• Restaurant card, free company shuttle and on-site physiotherapy.
• GymPass membership, special loans and mortgage conditions, and a flexible remuneration model.