Global Omnichannel Innovation & Launch Portfolio Lead (Temporary, min. 6 months)

About the role

Viatris is looking for a Global Omnichannel Innovation & Launch Portfolio Lead to join the Global Omnichannel & Customer Engagement team for a temporary assignment of at least six months. The role focuses exclusively on innovative products, pipeline assets and new product launches, embedding customer engagement and omnichannel principles early in launch strategy and turning them into actionable, scalable and measurable engagement models. It sits at the intersection of Global Marketing, Global Launch Excellence, Medical, Sales, Market Access, Data & Analytics and priority markets.

Key responsibilities

• Embed omnichannel into innovation and launch strategy by partnering with Global Brand and Global Launch teams, defining customer engagement strategies, journeys and activation principles, and helping teams choose the right channel mix, sequencing and cadence.
• Design end-to-end customer journeys for priority innovative assets, from pre-launch through launch and post-launch, integrating Field Force, CRM, digital channels, scientific engagement, events, websites, email and social media, and exploring personalization and patient use of the digital ecosystem.
• Act as the bridge between launch requirements and Viatris's evolving commercial capabilities, including CRM, customer data, content management tools, data and analytics, and AI-enabled engagement.
• Partner with priority and early-launch markets to co-create locally relevant engagement models, bringing market and Field Force insights back to Global teams and supporting the translation of global strategies into local launch plans.
• Drive launch readiness and execution excellence by recommending a launch readiness framework, setting milestones and readiness criteria, and supporting launch teams during critical periods.
• Establish measurement and continuous optimization by defining Customer Engagement KPIs with Data & Analytics and Global Brand, moving from campaign reporting toward data-driven optimization and capturing learnings for future launches.
• Build a scalable Viatris omnichannel launch framework by converting experience from individual launches into reusable capabilities with the launch excellence team.

Required profile

• Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement or launch excellence.
• Demonstrated experience supporting new product launches and/or innovative brands.
• Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access.
• Experience designing customer journeys and integrated Field Force and digital engagement strategies, or pure digital activation.
• Ability to turn strategic ambitions into practical, executable and measurable plans.

Required skills

• Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation.
• Experience working across global and local teams.