Global Product Manager, Media Solutions
mastercard · Madrid
Job description
About the role
The Global Product Manager, Media Solutions will integrate Commerce Media into Mastercard's Marketing Services portfolio, creating scalable, data‑driven solutions for client acquisition and spend‑growth across regions.
Key responsibilities
- Define and embed Commerce Media as a recommended activation channel within acquisition and spend‑growth solutions.
- Develop integrated frameworks linking Mastercard data, audience strategy, channel selection, activation, and measurement.
- Partner with regional product teams to adapt propositions to local markets, balancing global consistency with regional flexibility.
- Shape paid media strategies across search, social, display, video, programmatic and offline channels, embedding Commerce Media where beneficial.
- Create playbooks, training toolkits, and commercial content to enable cross‑functional teams.
Required profile
- Deep knowledge of Mastercard Marketing Services solutions and operating model.
- Proven experience delivering customer acquisition and spend‑growth programs.
- Strong background in media strategy, planning, buying, activation, optimization, or performance media.
- Ability to work across regions and influence senior stakeholders in a matrixed organization.
- Excellent written, verbal and visual communication skills in English.
Required skills
- Media strategy and planning
- Media buying and activation
- Performance media optimization
- Experience with DSPs, CDPs, media mix platforms, and campaign analytics tools
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Published 5 hours ago
Expires 1 month from now
8 views · 0 interested
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mastercard
Madrid