Marketing Specialist

About the role

The Marketing Specialist develops and executes marketing initiatives that drive profitable revenue growth, generate demand and strengthen the hotel's market presence, focusing on rooms and food & beverage.

Key responsibilities

• Develop and execute marketing campaigns, promotions and activations that drive demand, revenue and profitability.
• Manage the hotel's presence across digital, social media and other marketing channels.
• Create engaging written, photographic, video and visual content aligned with the brand and commercial objectives.
• Develop strategies to reach target markets and convert engagement into business opportunities.
• Manage online communities, customer engagement and the hotel's digital reputation.
• Maintain websites and digital content, ensuring accuracy and brand alignment.
• Monitor market trends, consumer behaviour and competitor activity to identify opportunities.
• Coordinate marketing activities with hotel departments, external partners and the local community.
• Promote rooms, food & beverage, events and other revenue‑generating opportunities.
• Track and analyse marketing performance, revenue contribution and ROI, providing recommendations.

Required profile

• Bachelor's degree in Marketing, Communications or a related field.
• Minimum three years of professional marketing experience, including campaign development and execution.
• Demonstrated experience in digital marketing, social media management and content development.
• Proven ability to generate demand, support revenue growth and deliver measurable results.
• Experience using analytics to evaluate campaign performance and ROI.
• Strong written communication, creative, analytical and organisational skills.

Required skills

• Digital marketing tools and platforms.
• Social media management.
• Content creation (written, photographic, video, visual).
• Analytics and ROI measurement.
• Photography/video production.
• Graphic design and content creation software.