Partner Marketing & Demand Generation Manager - DACH Market

About the role

Factorial is looking for a Demand Generation Manager to turn its partners into growth engines in the German market. You will join the Partners team and build the partner-generated pipeline across the DACH region, working with a portfolio of strategic partners to unlock new business, accelerate revenue and build repeatable growth. The role sits at the intersection of Demand Generation, Marketing, Sales and Partnerships.

Key responsibilities

• Own the pipeline generation strategy for partners in Germany, turning shared business goals into concrete growth plans and revenue opportunities.
• Build joint GTM strategies with partners across events, webinars, campaigns, outbound plays, co-marketing, partner enablement and new growth experiments.
• Analyse funnel performance, conversion rates, pipeline creation, influenced revenue and ROI to understand what works and where to focus.
• Create repeatable growth playbooks that scale across partners while adapting to each partner's business, audience and maturity.
• Test new channels, messages, campaigns, formats and ways of working to find new sources of qualified pipeline.
• Leverage AI and technology for faster campaign, content, research, prospecting, analysis, automation and GTM execution.
• Build strong relationships, influence stakeholders and align partners and internal teams.
• Work cross-functionally with Sales, Marketing, Product and other teams, and be accountable for the pipeline generation performance of your partner portfolio.

Required profile

• Native-level German and excellent English.
• 2-5 years of experience in Demand Generation, Growth, B2B Marketing, Sales, Partnerships or another revenue-focused role.
• Strong commercial mindset, data-driven and able to own a number and use data to prioritise investments.
• Strategic thinker who also enjoys execution, autonomous and proactive.
• Comfortable in a fast-moving, high-growth environment; a builder mentality is valued.
• Nice to have: B2B SaaS, technology or high-growth experience; experience with strategic partners, channel sales or partner-led growth; co-marketing or joint GTM experience; tech-savvy, AI-native approach.

What we offer

• Competitive ESOP plan.
• Private health insurance and Wellhub wellness.
• Coffee discounts, free caffeine and theine, breakfast in the office and organic fruit.
• Language classes.
• Pet-friendly workplace.