SEO Outreach Specialist - Spain (12 Month Contract)

About the role

Canva is hiring an SEO Outreach Specialist for Spain on a 12-month full-time contract, based in Madrid or willing to relocate. The role sits in the Logged Out Experience (LOX) Group and the International Supergroup, working in a dual alignment: embedded in the Spanish country team while contributing to the global outreach team. Availability of 20-40 hours per week is acceptable.

The role builds high-quality backlinks for priority landing pages in Spain and explores brand mention opportunities, balancing proven tactics with experimentation. It reports to both the Spanish SEO Country Lead and the Global Outreach Lead.

Key responsibilities

• Build and manage a prospecting pipeline, write personalized outreach that gets responses, and negotiate placements without paying for links
• Build high-quality backlinks for priority landing pages in Spain and explore brand mention opportunities
• Pitch stories to Spanish media outlets and collaborate with the content team to make them publishable
• Document what works and what does not, run A/B tests on messaging, use AI tools to automate repetitive work, and share findings with the global outreach team
• Amplify the work of the marketing, community and partnerships teams and support the Country Lead on content or SEO tasks when needed

Required profile

• Native Spanish speaker with business-level English
• 1-2 years of experience in link building, digital PR, content marketing or similar outreach roles
• Deep understanding of Spain's digital publishing landscape, content creator ecosystem and outreach norms
• Proven ability to build trust-based relationships with publishers, editors, journalists and content creators, and to handle rejection
• Comfortable working autonomously, with attention to detail and a proactive, strategic mindset

Required skills

• Familiarity with SEO tools such as Ahrefs, Google Search Console and Screaming Frog, or willingness to learn quickly
• Comfortable using AI tools for drafting, research and analysis
• Nice to have: CRM tools such as Pitchbox or BuzzStream, basic design skills or Canva, and experience creating content for outreach campaigns