ASO Specialist

About the role

Zynga, a global interactive entertainment studio and Take-Two Interactive label, is looking for an ASO Specialist in Barcelona. The role drives organic growth of its mobile games on the App Store and Google Play by optimising store listings, testing visual assets and analysing key performance metrics, working closely with marketing, product and creative teams.

Key responsibilities

• Research, define and implement ASO strategies to grow games organically on the App Store and Google Play
• Optimise and test visual assets for app store listings to improve conversion rates
• Create content and creative briefs for the content and art teams
• Schedule and run tests across multiple platforms
• Collaborate with marketing and product teams and coordinate the promotion of in-game events and features in app stores
• Manage custom product pages for iOS and Android and measure their results
• Track and analyse performance metrics and research competitors and ASO trends

Required profile

• Proven ASO experience and knowledge of the mobile gaming marketing landscape
• Excellent understanding of ASO best practices, from pre-release to live ops
• Ability to communicate complex analysis clearly to C-level stakeholders
• Independent, precise and creative, able to guide designers and copywriters

Required skills

• Advanced use of Microsoft Excel
• Knowledge of BI tools such as Looker or Tableau is beneficial
• Bonus: ASO experience for mobile games, Apple Search Ads or other UA networks, and a background in data analysis

What we offer

• Hybrid model: at least two days a week in the Barcelona office
• 25 days of annual leave plus public holidays
• Private medical, disability and life insurance
• Choice of a new iOS or Android device, free language lessons and Spotify Premium
• Employee stock purchase plan, professional development budget and onsite gym, meals and services