Digital Product Manager - CRO & Optimization

About the role

Guess is looking for a Digital Product Manager specialising in CRO, experimentation and digital optimisation to join its Digital Product team in A Coruña. This is a hands-on product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate identifies opportunities, defines and prioritises initiatives, runs A/B tests and works closely with UX and Development to improve the ecommerce experience.

Key responsibilities

• Own digital product initiatives from discovery through implementation and optimisation
• Identify conversion and customer-experience opportunities using data and customer insights
• Define, prioritise and manage CRO and A/B testing initiatives, configuring and monitoring experiments
• Analyse experiment results to drive product decisions
• Use GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance
• Work with UX/UI, Development, Analytics and Marketing teams, and coordinate development teams and external partners
• Make basic front-end changes (HTML, CSS, simple JavaScript, XML), campaign content, content slots and experimentation setups
• Work in the SFCC ecommerce environment and identify friction in search, navigation, PLP, PDP and checkout

Required profile

• 3-6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role
• Strong experience in CRO, A/B testing and experimentation
• Strong analytical mindset and experience with digital analytics tools
• Good understanding of ecommerce and customer journeys
• Experience working with Product, UX and Development teams
• Fluent professional English
• Nice to have: previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare; knowledge of retail/fashion ecommerce and AI-related digital tools

Required skills

• Basic HTML, CSS and XML, with some JavaScript understanding
• GA4, Adobe Analytics, Contentsquare, Power BI
• SFCC ecommerce environment

What we offer

• International, fresh and dynamic working environment
• Physical and mental health programmes, sustainable projects and workshops promoted by Guess Cares
• Training and development platform and paths
• Discount on products online and in stores
• Flexible compensation platform