Field Marketing Specialist North

About the role

FMS builds the local face of Red Bull in the field area, in line with global and national strategies, and supports the FMM to develop strategies that reach local consumers. The role is based in Bilbao and covers the area of Galicia, Asturias, Cantabria, Navarre, La Rioja, Basque Country, Leon, Burgos and Palencia, with 75% travel. It includes leading the local Student Marketeers team.

Key responsibilities

• Implement the field strategy with the FMM, defining ideas and programs that build brand image and raise understanding of the product locally, driving consumer trial in line with brand values and international guidelines.
• Support the FMM in developing and executing locally relevant ideas that complement global and national initiatives.
• Help create and support key events, scenes and marketing opportunities that fit the local consumer and media landscape, with a focus on participation.
• Act as a role model for Red Bull values, with a motivating and inspiring tone of voice.
• Hire, train and lead the Student Marketeers team, ensuring the right profiles and a well-designed program in the right places and moments to reach target groups.

Required profile

• 2+ years of experience in field marketing, marketing or sales, including event and marketing activation experience.
• University degree of at least 3 years; ideally marketing knowledge.
• Fluent English, written and spoken.
• Experience managing people and teams, and a university lifestyle background.
• Knowledge of the local student community and universities, and of the core scenes in the region (culture, sports, etc.), with established personal relationships there.
• Strategic thinker who takes initiative and ownership, with leadership, motivation and team skills.
• Self-confident, sporty, self-motivated, interested in working with people and stress-resistant.

Required skills

• Strong analytical, planning, budgetary and project management competencies.
• Understanding of the marketing and sales perspective.
• Creative approach to turning new ideas into practice and assessing results.
• Excellent communication skills, including presenting and training.