Product Portfolio & Digital Marketing Manager

About the role

Intuitive, a pioneer in robotic-assisted surgery, is looking for a Product Portfolio & Digital Marketing Manager to join its Spanish & Portugal Marketing team. The role leads the development, implementation and execution of marketing strategies for the Product and Digital portfolios, including da Vinci systems, Advanced Technologies, Instruments and Accessories and digital solutions such as Intuitive Hub, My Intuitive and SIMNOW. It works with Iberia and EU marketing, sales and ecosystem functions to drive adoption of the products and digital solutions across Iberia.

Key responsibilities

• Manage the existing da Vinci Systems, Advanced Technology, I&A and Digital portfolios using product management skills.
• Create go-to-market strategies for new products in multiple surgical specialties with Clinical Marketing, Sales and Training teams.
• Integrate the digital portfolio into commercial teams to raise awareness and adoption of the Intuitive Ecosystem.
• Engage key customers to build reference centers and create clinical and economic reference stories (QTIs) and marketing collateral.
• Develop analytical tools with Sales Operations to monitor the portfolio, competition and opportunities.
• Scale best practices through Key Opinion Leaders and Field Sales, and identify Product Champions.
• Work with European Product Marketing on localized value propositions and messaging.
• Partner with European and Regional Marketing and Sales at conferences, trade shows and executive education events to deliver product demonstrations and presentations.
• Grow Energy and Stapling utilization in Spain & Portugal and attend cases to maintain surgeon relationships.

Required profile

• Bachelor's degree in a life science or business discipline.
• Chartered Institute of Marketing or Advanced Diploma preferred.
• 8+ years of experience in a medical device or therapeutic company, including 4+ years in clinical/product marketing.
• Proven ability to position, launch and message products and procedures.
• Ability to travel 20-30%; international travel required.
• Role based in Madrid with office days on Tuesday, Wednesday and Thursday.

Required skills

• Excellent verbal and written communication and presentation skills in English.
• Strong project management, budgeting and prioritization.
• Strong knowledge of the MS Office suite.