Head of Marketing Strategy

About the role

Fever, a tech platform for culture and live entertainment, is looking for a Head of Marketing Strategy to lead its global growth engine. The role owns the strategic direction and performance of paid marketing channels and user acquisition, manages millions of dollars in annual media investment, leads a large cross-functional marketing organization and takes full ownership of P&L performance.

Key responsibilities

• Define and execute the global acquisition marketing strategy and own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.
• Oversee paid acquisition across Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates and emerging platforms.
• Drive data-driven decisions through advanced measurement, attribution modeling and automation, and lead creative experimentation and personalization to improve conversion and lifetime value.
• Test new channels, formats and technologies to reach new audiences globally.
• Build, mentor and scale the acquisition marketing organization and foster a high-performance culture.
• Collaborate with Growth, Creative, Product, Data, CRM and other cross-functional leaders.
• Manage relationships with major partners and ad platforms, oversee forecasting, budgeting and pacing, and implement continuous testing and ROI optimization frameworks.

Required profile

• 12+ years of experience in performance marketing, growth or acquisition strategy, ideally in digital marketplaces, consumer tech or entertainment platforms.
• Proven success managing nine-figure marketing budgets and delivering measurable business growth.
• Track record of P&L ownership and driving profitability through efficient investment.
• Inspirational leader able to manage large teams and foster a high-impact culture.
• Global mindset, comfortable across diverse markets, audiences and regulatory environments.

Required skills

• Deep expertise in paid media strategy and data-driven optimization at scale.
• Strong command of attribution, experimentation design and performance analytics.

What we offer

• Attractive compensation with room to grow, plus flexible remuneration (meals, transport, training, nursery support).
• Option to access part of your salary in advance and tax assistance.
• Private health and dental insurance with Cigna, fully covered by Fever, plus gym and wellness membership.
• 40% discount on Fever events and experiences, and language learning support.
• Hybrid work setup with a central Madrid office.