Head of SEO and AI Visibility

About the role

This senior leadership position is responsible for defining and scaling a global organic growth strategy in a fast‑moving, product‑led environment. Based in Spain, the Head of SEO and AI Visibility will expand visibility beyond traditional search to AI‑driven discovery channels and large language model ecosystems.

Key responsibilities

• Own and execute a global SEO strategy covering technical SEO, content, on‑page and off‑page initiatives.
• Lead, mentor and develop a team of SEO specialists and external contributors.
• Define and prioritize the SEO roadmap aligned with revenue goals and AI visibility metrics.
• Drive discoverability on AI search platforms and large language models through dedicated optimization strategies.
• Collaborate with Product, Engineering, Marketing and Analytics to embed SEO priorities into product development.
• Establish an experimentation framework for hypothesis testing, measurement and reporting.
• Shape content strategies, manage refresh cycles and monitor SEO health through audits and KPI tracking.

Required profile

• Proven experience leading SEO teams and delivering measurable organic growth.
• Strong analytical mindset with data‑driven decision‑making.
• Ability to work cross‑functionally with product, engineering and marketing teams.
• Passion for innovation in AI‑powered discovery and emerging digital channels.

Required skills