Content Lead

About the role

We are seeking a Content Lead to own the content strategy and execution for digital health products that help millions build healthier, sustainable habits. This senior role blends strategic leadership with hands‑on creation, allowing you to shape user engagement, retention and long‑term behaviour change in a fast‑moving, remote‑first environment.

Key responsibilities

• Own and execute the content roadmap, aligning with product strategy, user insights and business objectives.
• Partner with product managers and cross‑functional teams to embed content throughout the user journey, including onboarding, coaching, habit‑building programs and product launches.
• Create and refine high‑quality content across formats such as in‑app articles, educational materials, videos, scripts, guides and social media assets.
• Build and lead an AI‑enabled content function with scalable workflows, editorial processes, quality‑assurance systems and documentation standards.
• Develop short‑form content strategies to improve engagement for diverse audiences.
• Use analytics, dashboards, KPIs and structured A/B tests to measure performance and drive continuous improvement.
• Leverage advanced visual production tools, video editing capabilities and AI‑powered workflows to increase quality and efficiency.
• Ensure all content is inclusive, evidence‑based, compliant and grounded in behavioural‑science principles.

Required profile

• 5+ years of experience in content strategy, creation and production, preferably within consumer digital products or technology‑driven environments.
• Proven experience leading a content team or function in a digital product organization.
• Demonstrated ability to develop and execute content roadmaps that drive measurable outcomes such as activation, engagement, retention and revenue.
• Strong analytical mindset with experience defining KPIs, working with dashboards and using data to optimise content.
• Advanced experience with video creation, visual editing and AI‑powered content production workflows.

Required skills

• Video creation and editing
• Visual production tools
• AI‑enabled content production workflows
• Analytics and dashboard reporting
• KPI definition and tracking
• A/B testing methodology