Salesforce Technical Specialist

About the role

Fever, a tech platform for culture and live entertainment, is hiring a Salesforce Technical Specialist for its CRM team in Madrid. The team builds lasting relationships with users by analysing customer behaviour and mapping the full lifecycle, crafting targeted communications and offers. The specialist manages the activation of customer data and supports the technical setup of campaigns and user journeys.

Key responsibilities

• Manage the activation of customer data to develop and run an end-to-end CRM strategy and communications plan across email, push notifications and in-app messages.
• Refine multi-channel communications and build retention strategies to deliver an excellent customer experience.
• Support the team with the technical setup of campaigns and user journeys in Salesforce Marketing Cloud.
• Ensure campaigns have clear, tracked success metrics and own the weekly and monthly reporting and ad-hoc deep dives.

Required profile

• 2-3 years of experience in digital marketing and CRM.
• Experience with Salesforce Marketing Cloud.
• Ability to use consumer behavioural, lifestyle, transactional and demographic data to deliver marketing insights.
• Commercially savvy, analytical and data-driven, with experience in A/B testing and dynamic templates.
• Organised, proactive and able to work at a high pace.
• Fluent English and good teamwork skills.

Required skills

• Salesforce Marketing Cloud
• SQL and AMPScript
• Other programming languages

What we offer

• Attractive compensation with room to grow.
• 40% discount on Fever events and experiences plus a free Candlelight voucher.
• Cobee flexible remuneration covering meals, transport, training and nursery support, plus Payflow and Taxdown.
• Private health and dental insurance with Cigna, Wellhub gym membership and language learning support.
• Hybrid work setup with a central Madrid office.