Software & Solutions Growth Marketing Manager, Graphics Solutions

About the role

HP's Graphics Solutions Business is transforming the printing industry through graphics print technologies, software, services and intelligent automation. Its Software & Solutions portfolio includes PrintOS, Site Flow, Brand Center, Nio AI and Production Hub. The company is hiring a Growth Marketing Manager to build and accelerate the demand, adoption and revenue engine behind this portfolio.

Key responsibilities

• Translate business objectives into growth marketing strategies with defined audiences, channels, motions and metrics.
• Own the growth strategy for the PSP software and solutions portfolio, with objectives tied to pipeline, adoption, subscription revenue, retention and expansion.
• Drive lead generation and sales-led demand for high-touch solutions, partnering with Sales to improve lead quality, conversion and pipeline progression.
• Shape product-led growth motions with Product, Analytics and regional teams, focusing on self-service adoption and activation.
• Design and optimise the full growth funnel (awareness, acquisition, activation, retention, expansion, referral) using data and experimentation.
• Build integrated campaigns across content, paid and organic channels, webinars, events, partner communities, ABM and sales activation.
• Partner with CRM and marketing operations teams to build lifecycle programmes, nurture journeys and customer engagement motions.
• Develop the measurement framework covering pipeline, conversion, adoption, subscription revenue, retention, churn and expansion.
• Work with Product, Sales, Analytics, Content & Creative, regional marketing and agencies for a consistent go-to-market approach.

Required profile

• Bachelor's degree in business administration, marketing or a related field preferred.
• 7+ years of marketing experience, ideally in B2B SaaS, software, technology or solutions marketing.
• Proven experience driving B2B demand generation, lead generation, pipeline creation or sales-led growth.
• Experience with product-led growth, trial/freemium conversion or usage-based growth preferred.
• Ability to work across commercial, product, analytics, creative and regional teams in a matrixed organisation.
• Experience working with agencies or external partners on demand generation, content, media, ABM or campaign execution.

Required skills

• Strong understanding of B2B SaaS growth models (sales-led, product-led and hybrid go-to-market).
• Ability to build demand generation programmes that create qualified pipeline and drive revenue.
• Fluency in growth metrics such as pipeline contribution, conversion rates, subscription revenue, retention, churn, expansion, CAC and payback.
• Able to turn complex software and solutions into clear customer narratives for PSP audiences.
• Excellent interpersonal skills to build, manage and influence agencies and virtual teams.