Digital Media Performance Strategist

About the role

Amadeus is looking for a Digital Media Performance Strategist in Barcelona to bring strategic creativity and data-driven precision to digital media performance for global destinations. You will craft and implement digital media strategies that connect travelers with destinations worldwide, applying your analytical mindset, campaign expertise and collaborative spirit to drive measurable results across multiple advertising platforms.

Key responsibilities

• Develop data-driven media strategies and performance frameworks for destination marketing organizations and related clients.
• Design pre-sales media plans aligned with client objectives, budgets and performance goals.
• Lead campaign planning, execution and optimization, ensuring quality delivery and high performance standards.
• Collaborate with Digital Media Analysts, Ad Operations and Customer Success Managers across every campaign stage.
• Monitor campaign pacing and KPIs using tools such as Google Marketing Platform, Tableau and Power BI.
• Analyze campaign results, propose optimizations and present insights to internal and external stakeholders.
• Support technical discussions on tracking, creative assets, implementation and performance troubleshooting.
• Share best practices, contribute to process improvement and support knowledge exchange within the team.

Required profile

• Degree in Marketing, Advertising, Business or a related field.
• At least 3 years in digital media strategy, performance marketing or programmatic advertising, with strong knowledge of campaign management, client service and optimization.
• Comfortable interpreting data, drawing insights and making data-informed decisions.
• Skilled at turning performance data into actionable insights and engaging presentations.
• Curious, proactive, organized and collaborative, enjoying complex challenges.
• Professional proficiency in English; an additional European language is a plus.

Required skills

• Google Marketing Platform (DV360, Google Analytics, Search Ads 360)
• Meta Ads
• Microsoft Office Suite and Excel for data analysis

What we offer

• A global company with a diverse and inclusive community.
• Learning opportunities through on-the-job training, formal activities and daily interaction with colleagues.
• A caring environment supporting career and personal and family life.
• A hybrid working model.