Brand Manager Immunology

About the role

Novartis is looking for a Brand Manager Immunology to join its team in Barcelona or Madrid, Spain, to shape and deliver a breakthrough product launch from the ground up. You will turn strategic priorities into tactical plans, using market and customer insights to drive brand performance, working closely with Medical and other cross-functional partners while keeping the highest standards of compliance.

Key responsibilities

• Define and execute the local brand and product strategy in line with local management and global marketing priorities.
• Prepare and contribute to Integrated Brand Teams and Launch Teams, and lead the execution, monitoring and analysis of tactical plans.
• Develop and run promotional activities in line with internal SOPs, Code of Conduct and regulations.
• Monitor product and brand performance and market dynamics, and generate market and customer insights from stakeholder interactions.
• Manage brand budgets, forecasts and expenses, and evaluate the marketing mix.
• Partner with Medical and other functions, and identify and engage centres, KOLs and other opinion leaders.
• Understand the needs of different patient segments and incorporate them into brand strategy.
• Oversee the distribution of regulatory and safety communications, including Risk Management Plan educational materials and Dear Healthcare Professional Letters.

Required profile

• Experience in brand management, marketing or commercial roles in the pharmaceutical or healthcare industry.
• Experience leading product launches or launch readiness activities.
• Strong strategic and analytical abilities, and ability to adapt plans to changing business needs.
• Strong cross-functional collaboration, stakeholder management and communication skills.
• Ability to manage budgets, forecasts and marketing investments.
• Desirable: previous experience in Dermatology and experience engaging with healthcare professionals and KOLs.

Required skills

• Product marketing and product lifecycle management
• Digital marketing
• Marketing strategies and product strategies

What we offer

• Base salary of 58,200 to 108,000 EUR, with a possible performance-based bonus and long-term equity awards.
• Flexible and hybrid working options where possible, and at least 14 weeks of paid parental leave.
• Insurance plans, retirement plans, wellbeing resources and global recognition programmes.