Senior SEO Content Strategist

About the role

We are seeking a Senior SEO Content Strategist to lead organic growth for a fast‑growing fintech and cryptocurrency platform. Based in Spain, you will own the SEO roadmap, create high‑impact content, and drive measurable traffic and conversions.

Key responsibilities

• Develop and execute a comprehensive organic growth strategy, including keyword research, competitive analysis and performance targets.
• Implement technical SEO improvements such as site architecture, crawlability, page speed, schema markup, internal linking and Core Web Vitals.
• Collaborate with developers, designers and product teams to ensure new launches follow SEO best practices.
• Manage SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog) to uncover opportunities and report insights.
• Create and optimise SEO‑focused content for blogs, landing pages and educational resources.
• Conduct content audits to refresh and consolidate existing assets.
• Lead digital PR campaigns, secure high‑authority backlinks through HARO, Qwoted and similar platforms.
• Monitor backlink profile, domain authority and earned media impact to continuously refine strategy.

Required profile

• 5‑7 years of combined SEO and content marketing experience, preferably in fintech, cryptocurrency or other regulated financial services.
• Proven track record of increasing organic traffic, improving rankings and driving conversions.
• Strong analytical mindset with ability to translate data into actionable strategies.

Required skills

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• Keyword research
• Technical SEO (schema markup, Core Web Vitals, site architecture, page speed)
• Content audit and optimisation
• Digital PR outreach (HARO, Qwoted)